Privacy Policy

Contra Costa Cinema

Effective Date: July 1, 2026

This Privacy Policy describes how Contra Costa Cinema (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website, use our mobile or online ticketing services, sign up for our newsletter, or visit us in person. By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide to Us

We may collect personal information you provide directly, including:

  • Name, email address, mailing address, and phone number
  • Payment and billing information when you purchase tickets, concessions, gift cards, or book a theatre rental (processed through our ticketing and payment providers)
  • Information submitted through our feedback form, contact form, lost-and-found requests, refund/exchange requests, or theatre rental inquiries
  • Information you provide when signing up for our email newsletter
  • Any other information you choose to provide when contacting us or interacting with our services

Information Collected Automatically

When you use our website or mobile services, we and our service providers may automatically collect:

  • Device and browser information, including IP address, browser type, and operating system
  • Usage data such as pages visited, showtimes viewed, time spent on our site, and referring/exit pages
  • Approximate location information derived from your IP address or device settings

2. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as pixels, tags, and web beacons) to operate the site, remember your preferences, analyze how our site is used, and measure the performance of our advertising. Cookies fall into a few general categories:

  • Necessary cookies – Required for core site functionality, such as completing a ticket purchase.
  • Functional cookies – Remember preferences like your home theatre location.
  • Analytics cookies – Help us understand site traffic and usage trends (see Google Analytics, below).
  • Advertising cookies - Help us and our advertising partners measure and deliver relevant ads (see Meta Pixel and Google Ads, below).

Most browsers let you block or delete cookies through your browser settings. Blocking certain cookies may limit some site features, such as online ticket checkout.

3. Google Analytics, Meta Pixel & Online Advertising

Google Analytics

We use Google Analytics (GA4), a web analytics service provided by Google, to help us understand how visitors use our website. Google Analytics uses cookies and similar identifiers to collect information such as your browser type, device type, operating system, language settings, pages viewed, and how you arrived at our site. We do not send names, email addresses, or other directly identifying information into Google Analytics. Google acts as a data processor on our behalf and may also use this data, subject to its own policies, to provide Google Analytics Advertising Features (such as remarketing) if we choose to enable them. You can learn more about how Google collects and processes this information, and review your options, at Google's page titled “How Google uses information from sites or apps that use our services” (google.com/policies/privacy/partners/), and you can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on or by adjusting your Google Ads Settings.

Meta Pixel

We use the Meta Pixel (and, where applicable, Meta's Conversions API) on our website to measure the effectiveness of our advertising and to build and reach audiences on Facebook and Instagram. The Meta Pixel may collect information such as the pages you visit, actions you take on our site (for example, a ticket purchase), and device or browser information. If you are logged into Facebook, Meta may be able to connect this activity to your Facebook account. Meta receives and processes this information as an independent party under its own Data Policy, which you can review at facebook.com/privacy/policy. You can review and adjust theads you see from Meta, and manage how your information is used for ads, in your Facebook and Instagram Ad Preferences settings.

Google Ads & Meta Ads

We may use Google Ads and Meta (Facebook/Instagram) Ads to reach past guests and subscribers with relevant advertising, including by uploading hashed contact information (such as a hashed email address) to build matched audiences on these platforms. Google and Meta process this information under their own respective privacy policies and terms; we do not control how these platforms further use data once it is uploaded, beyond the audience-matching purpose for which it was provided.

Your information stays private. We do not make the personal information collected through our website, Google Analytics, or the Meta Pixel available to the general public, and we do not sell it. As described in Sections 6 and 7, you have choices about cookies, advertising, and whether your information is shared with these platforms at all.

4. How We Use Your Information

We use the information we collect to:

  • Process ticket, concession, gift card, and theatre rental purchases
  • Provide customer service, including responding to feedback, refund/exchange, and lost-and-found requests
  • Send you our email newsletter and marketing communications, where you have opted in
  • Operate, maintain, and improve our website and services
  • Analyze site usage and audience trends to improve our programming and promotions
  • Detect, investigate, and prevent fraud or misuse of our services
  • Build audience marketing insights and train our marketing and analytics tools so we can better target promotions and improve our campaigns
  • Comply with legal obligations

5. How We Share Your Information

We do not sell your personal information for money, and we do not make it available to the general public. We may share information with:

  • Service providers who perform services on our behalf, such as ticketing platforms, payment processors, email marketing platforms, and website hosting -- These providers are only permitted to use your information to provide services to us.
  • Advertising platforms (such as Google Ads), where we may share contact information (such as a hashed email address) to build marketing audiences and deliver relevant advertising -- See Section 3 above and Section 7 below for details and how to opt out.
  • Film distributors and industry partners, in aggregated or anonymized form that does not identify you individually.
  • Law enforcement or regulators, where required by law or to protect the safety of our guests, staff, or property.
  • A successor entity in the event of a merger, acquisition, or sale of some or all of our business assets.

6. Your Choices

  • Marketing Emails: You may unsubscribe at any time using the link at the bottom of any marketing email or by contacting us directly.
  • Cookies: You may manage cookie preferences through your browser settings.
  • Access, Correction, or Deletion: You may request access to, correction of, or deletion of your personal information by contacting us using the information in Section 12. We will respond as required by applicable law; note that some information may be retained where required for legal, accounting, or fraud-prevention purposes.

If your email address was already on our newsletter subscriber list as of July 1, 2026, that subscription was carried forward ("grandfathered") into our marketing list under this Policy, and you do not need to re-subscribe. Any new subscriptions on or after that date, and any future additions to our marketing list, are opt-in. You may unsubscribe at any time using the link in any marketing email we send.

7. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may give you additional rights regarding your personal information, including the right to know what personal information we have collected about you, the right to request deletion, and the right to opt out of the "sale" or "sharing" of personal information.

We do not sell personal information for money. We do share limited contact information (such as a hashed email address) with advertising platforms like Google Ads and Meta Ads to build marketing audiences and show relevant ads to our own past guests and subscribers. Under California law, this practice may be considered "sharing" even though we are not selling your information and do not make it publicly available. You have the right to opt out of this sharing at any time.

To opt out of having your information shared with advertising platforms, contact us using the information in Section 12 or use the Do Not Sell or Share My Personal Information link on our website. We will not discriminate against you for exercising your privacy rights.

We will not discriminate against you for exercising your privacy rights.

8. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us so we can remove it.

9. Data Security & Retention

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We retain personal information only as long as necessary to fulfill the purposes described int his Policy, or as required by law.

10. Links to Other Websites

Our website may link to third-party websites, including ticketing partners and social media platforms. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised Policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Contra Costa Cinema
555 Center Ave
Martinez, CA 94553

Contact us via our website contact form.

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